How would $100,000 help you get your activities back up and running, start a project or pursue your mission?

This year, we are focusing on resilience, innovation and hope.

iA Financial Group will donate $400,000 to different charities.

The committee is deliberating and will select 10 organizations as finalists. You will be able to vote starting November 2.

3 donations of $100,000 7 donations of $10,000

These unprecedented times call for goodwill, helping others and generosity from the community as a whole. With this in mind, we invite Canadian charities working in the healthcare, education and social services sectors to submit their project and enter the contest.

Ten charities will be chosen and presented to the public, who will be invited to vote for the projects they find most inspiring.

Contest rules (PDF) 


  • Submission period September 15th to October 15th (closed)
  • Selection by the jury of the ten finalists October 16th to October 30th
  • Announcement of the ten finalists and public vote for their top two charities November 2nd to 30th
  • Announcementof the amounts donated to the winners December 10th

Selection criteria

To be eligible, you must meet the following criteria:

  • Be registered with the Canada Revenue Agency
  • Operate in the health, education or social services sectors
  • Aim to improve Canadians’ quality of life
  • Show that the donation would allow you to get your activities up and running, start a project or pursue your mission
  • Provide assistance to individuals – we are not looking for organizations that help other organizations
  • An innovative project would be considered an asset
  • Demonstrate that the donation would be used for concrete initiatives starting in 2022 at the latest

We will not give donations to the following causes and activities:

  • Religious
  • Political
  • Advocacy
  • Student travel and internships
  • Graduate yearbooks
  • Amateur or professional sports
  • Retiree, social or sporting clubs
  • Organizations operating outside Canada
See exclusions